{'It’s like they’ve erupted out of someone’s subconscious': the way horror came to possess contemporary film venues.
The biggest jump-scare the movie business has encountered in 2025? The return of horror as a leading genre at the UK box office.
As a category, it has remarkably exceeded past times with a 22% year-on-year increase for the UK and Ireland film earnings: over £83 million this year, against £68,612,395 in 2024.
“Last year, no horror film reached £10m at the UK or Irish box office. This year, five films have,” comments a film industry analyst.
The top performers of the year – a recent horror title (£11.4m), Sinners (£16.2 million), The Conjuring Last Rites (£14.98m) and the sequel to a classic (£15.54m) – have all stayed in the multiplexes and in the public consciousness.
While much of the industry commentary centers on the unique excellence of prominent auteurs, their successes suggest something evolving between audiences and the style.
“Viewers often remark, ‘This is a must-see regardless of your genre preferences,’” explains a content buying lead.
“These productions twist traditional elements to craft unique experiences, resonating deeply with modern audiences.”
But apart from artistic merit, the ongoing appeal of frightening features this year implies they are giving moviegoers something that’s much needed: catharsis.
“Right now, there’s a lot of anger, fear and division that’s being reflected in cinema,” observes a genre expert.
“Scary movies excel at tapping into viewers' fears, amplifying them, allowing you to set aside daily worries and concentrate on the on-screen terror,” explains a prominent scholar of horror film history.
Against a current events featuring geopolitical strife, enforcement actions, extremist rises, and ecological disasters, ghosts, monsters, and mythical entities resonate a bit differently with viewers.
“Some research suggests vampire film popularity correlates with financial downturns,” comments an performer from a recent horror hit.
“This symbolizes the way modern economies can exhaust human spirit.”
Since the early days of cinema, social unrest has influenced the genre.
Scholars reference the surge of European artistic movements after the the Great War and the chaotic atmosphere of the early Weimar Republic, with movies such as early expressionist works and Nosferatu: A Symphony of Horror.
Later occurred the economic crisis of the 30s and iconic horror characters.
“Take Dracula: it depicts an Eastern European figure invading Britain, spreading a metaphorical infection that endangers local protagonists,” notes a commentator.
“Therefore, it embodies concerns related to foreign influx.”
The specter of border issues shaped the recently released rural fright The Severed Sun.
The filmmaker clarifies: “I wanted to explore ideas around the rise of populism. Firstly, slogans like ‘Let’s Make Britain Great Again’, that harken back to some fantasy time when things were ‘better’, but only if you were a rich white man.”
“Additionally, the notion that acquaintances might unexpectedly voice extreme views, leaving others shocked.”
Maybe, the present time of celebrated, politically engaged fright cinema commenced with a sharp parody launched a year after a polarizing administration.
It introduced a recent surge of horror auteurs, including several notable names.
“That period was incredibly stimulating,” says a filmmaker whose project about a deadly unborn child was one of the time's landmark films.
“I believe it initiated a trend toward eccentric, high-concept horror that aimed for artistic recognition.”
This creator, now penning a fresh horror script, notes: “In the last ten years, public taste has evolved to welcome bolder horror concepts.”
Concurrently, there has been a reappraisal of the overlooked scary films.
Recently, a new cinema opened in the capital, showing obscure movies such as a quirky horror title, The Fall of the House of Usher and the modern reinterpretation of the expressionist icon.
The renewed interest of this “raw and chaotic” genre is, according to the venue creator, a straightforward answer to the formulaic productions churned out at the theaters.
“It counters the polished content from big producers. The industry has become blander and more foreseeable. Numerous blockbusters share the same traits,” he explains.
“Conversely, [such movies] appear raw. As if they emerged straight from the artist's mind, untouched by studio control.”
Horror films continue to disrupt conventions.
“They have this strange ability to seem old fashioned and up to the minute, both at the same time,” observes an expert.
Besides the re-emergence of the mad scientist trope – with two adaptations of a literary masterpiece upcoming – he anticipates we will see horror films in the coming years reacting to our present fears: about artificial intelligence control in the years ahead and “supernatural elements in political spheres”.
At the same time, a religious-themed scare film a forthcoming title – which depicts the events of Mary and Joseph’s struggles after the nativity, and includes celebrated stars as the holy parents – is scheduled to debut soon, and will certainly cause a stir through the faith-based groups in the America.</